| 摘要 |
A method of content delivery comprises storing respective metadata (e.g. consumer profiles) of consumers of content in a memory, maintaining an information store of sub-items (e.g. advertisements) having respective valuations (e.g. units of revenue), receiving a request for delivery of an item of content to a consumer, identifying an objective (e.g. revenue generation, exposure of the advertisement over a time interval) that has a relationship to the respective valuations, and making an evaluation of the metadata. Responsively to the evaluation, the method is further carried out by automatically servicing the request by establishing locations in the item of content, and selecting respective sub-items for insertion at the locations until the combined respective valuations of the respective sub-items attain the objective. Servicing the request is thereafter terminated and the locations and the respective sub-items are reported. A consumer who's profile is fully known will attract the best targeted advertisements (high assigned value)- with only a few adverts meeting the objective. On the other hand a consumer who's profile is not well known will attract many low valuation advertisements which in turn leads to more disruption when consuming the content. This creates an incentive for the consumer to provide and maintain targeting information and to authorise its use.
|
