发明名称 System and method for assessing customer segmentation strategies
摘要 In a novel computer-implemented method and system for assessing segmentation strategies, at least two models are selected for a plurality of segments. Segment performance of the segmentation strategy segments according to selected models is measured. Aggregate segmentation strategy performance data is obtained by aggregating segment performance for each segmentation strategy. Segmentation strategy performance indicia are generated to compare the aggregate segmentation strategy performance data of at least two of the segmentation strategies.
申请公布号 US8000995(B2) 申请公布日期 2011.08.16
申请号 US20060386918 申请日期 2006.03.22
申请人 SAS INSTITUTE INC. 发明人 CHU CHENGWEN R.;BULKLEY JACK T.
分类号 G06Q30/00 主分类号 G06Q30/00
代理机构 代理人
主权项
地址