| 摘要 |
Providing rewards to a user by storing a user profile in memory of a computing device, the user profile including profile data including prior purchase history by the user including details of a plurality of transactions that have been previously executed by the user. The profile data is analyzed in accordance with a scoring algorithm to provide a score that is indicative of the relative value of the user, and the user is provided with a reward in accordance with the user's score as indicated by the scoring algorithm. The reward provided to the user may be a coupon, a rebate, a discount or reward points.
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