发明名称 SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY
摘要 According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
申请公布号 US2011191167(A1) 申请公布日期 2011.08.04
申请号 US20100700530 申请日期 2010.02.04
申请人 YAHOO! INC. 发明人 AGARWAL DEEPAK K.;JUNG DZ-MOU;LI SAI-MING;MAHDIAN MOHAMMAD;MCAFEE R. PRESTON;RAVIKUMAR SHANMUGASUNDARAM;REILEY DAVID
分类号 G06Q30/00;G06Q10/00 主分类号 G06Q30/00
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