SYSTEM AND METHOD FOR SEARCHING MEDIA ASSETS

摘要

A search engine for rating a plurality of electronic mentions of respective ones of a plurality of brands includes a web crawl engine that seeks mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, a content reviewer that electronically presents to a manual reviewer the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions, a scoring input for receiving a first of the ratings from the manual reviewer, at least one electronic rating input for receiving second ones of the ratings of the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions, and a correlator that normalizes the rating, and that correlates ones of the plurality of brands to a desired purchaser profile in accordance with the normalized rating