| 摘要 |
There are problems in retail chains and stores directly affecting the sales volume and business results: - sales items are not visible enough on the store shelves, - other items, matching the ones the customer is looking for, are insufficiently noticed, - there is not enough personalised approach, - customers cannot find adequate items by themselves, - customers have no record of the items bought, especially record of purchases through various retails chains, - customers are reluctant, and - the sales increase potential is not focused on the point of shopping i.e. stores, but rather on Internet sales. Yet, most shopping decisions are made in stores, and not on the Internet. These problems are solved by the multimedia system for shopping process management (300) that utilises hardware and software components. The hardware component comprises client computers, touch-screen monitors, server computers, barcode/RFID readers, Bluetooth transmitters, built in cameras, store-personnel mobile devices, and store-personnel mobile devices with built in scanning/RFID reading feature. The software framework together with hardware components provides a platform for running software applications i.e. various multimedia services integrated with mobile devices and other IT systems. The multimedia system for shopping process management is implemented through the following activities: - ACTIVITY A - suggesting additional sales items and transferring information/requests to the store personnel; - ACTIVITY B - integration of loyalty cards with the multimedia system or introduction of unique loyalty cards intended exclusively for the multimedia system; and - ACTIVITY C - introduction of the customer 3D models. |
