ELECTRONIC SHELF LABEL, INFORMATION DISPLAY PANEL, AND INFORMATION DISPLAY METHOD

摘要

Supporting force for an information display panel is increased to reduce troubles such as displacement and removal of the panel, and attachment and detachment of the information display panel are facilitated. An electronic shelf label (1) includes an electronic shelf label body (2) having a liquid crystal panel (21), and a shelf label frame (3) for housing the electronic shelf label body (2). The shelf label frame (3) includes a frame-like portion (32), which is arranged on a display portion surface side and has a window for an electronic display portion formed therein, and a pair of opposing guide rails (33A and 33B), which are provided on a surface of the frame-like portion (32) and are capable of holding a window frame display panel (4) capable of displaying arbitrary information with the window frame display panel (4) inserted thereinto from above the display portion surface.