METHOD, DEVICE AND SYSTEM FOR REALIZING MEDIA CONTENT INSERTING IN IPTV

摘要

In the field of network interconnection, a method, device, and system for inserting media content in an Internet Protocol Television (IPTV) are provided, so as to solve a problem in the prior art that program broadcasting is performed for all audiences in an area only. The method for inserting the media content in the IPTV includes: receiving content insertion information; obtaining second media content that matches user information; and sending the second media content to a User Equipment (UE) according to the content insertion information. Thus, a program can be inserted according to requirements and characteristics of a user.