| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement display server, an advertisement display method and a program for an advertisement display server for increasing the convenience of advertisers by giving a chance of application to a plurality of advertisers. <P>SOLUTION: The advertisement display server receives a keyword for advertisements from an advertiser terminal device 20; calculates an application unit price per unit of the application of the keyword for advertisements based on the number of application units applied to the keyword for advertisements from a plurality of advertiser terminal devices 25; receives the information of the number of application units applied to the keyword for advertisements with the application unit price from the advertiser terminal device; stores the keyword for advertisements, the number of application units and the advertisement content by associating them with each other; determines, when receiving a keyword for retrieval, the keyword for advertisements related with the keyword for retrieval; extracts the number of application units and the advertisement content stored while being associated with the determined keyword for advertisement; and determines a display priority order for displaying the advertisement content based on the number of application units. <P>COPYRIGHT: (C)2011,JPO&INPIT |
