SYSTEM AND METHOD FOR OPTIMIZATION OF DIRECT MAIL CAMPAIGN COSTS AND EFFECTIVENESS

摘要

A direct mail postal optimization system and method reduces postal expenses of direct mail campaigns relative to postal expenses of conventional direct mail campaigns, while increasing customer responses to the direct mail campaign. The system and method evaluates a plurality of direct mail audience scenarios taking into consideration a postal service carrier route to minimize cost and maximize revenue generated by purchases per household receiving a direct mailing via a direct mail campaign.