The present invention provides a system and method for optimizing a message. Components of a starting message are identified, and at least one rule is applied for modifying at least one message component to create at least one variation of the starting message. Message variants are tested by sending each variant to a sample of people and measuring a response rate for each sent message variant. The measured response rates are used to create an optimal version of the message. In one embodiment, message variants may be created and tested in multiple rounds.
申请公布号
WO2011076318(A1)
申请公布日期
2011.06.30
申请号
WO2010EP06920
申请日期
2010.11.12
申请人
ALEXIOS VRATSKIDES UPSTREAM MOBILE MARKETING LTD;VRATSKIDES, ALEXIOS;KRIEF, GUY STEPHANE;EINSTEIN, ORI;BACIU, ASSAF
发明人
VRATSKIDES, ALEXIOS;KRIEF, GUY STEPHANE;EINSTEIN, ORI;BACIU, ASSAF