GEO/LOCATION BASED MOBILE ADVERTISING AND MONETISATION PLATFORM

摘要

Systems and methods to provide improved techniques for Businesses and Commercial establishments to use a self-service portal to push location/preference based advertisement and offer management to mobile (cell phone) device users. The advertisements are location based and user aware and are not considered Spams. Prospects can then take action on this ad or the offer and get discounts in the store / commercial establishments. Customers who bought the product and took advantage of the offer can now enter the mobile receipt code in the area provided to get an additional discount. These advertisements/ offers are also presented to the user via World Wide Web (internet) for offline redemption as well. Additionally this mechanism will allow businesses to user the business intelligent data to predict the user behaviour to improve the sales forecasting.