| 摘要 |
<p>Provided are an advertisement display server, an advertisement display method, a program for the advertisement display server, and a storage medium, wherein advertisers have the opportunity to submit an advertisement, and user-friendliness is improved. An advertisement keyword is received from the terminal device (20) of an advertiser. An application unit price per application unit for the advertisement keyword is calculated on the basis of the number of application units submitted for the advertisement keyword by a plurality of terminal devices (20) of advertisers. Information regarding the number of application units submitted for the advertisement keyword at the application unit price is received from the terminal device of an advertiser. When a search keyword is received, an advertisement keyword that is associated with the search keyword is determined. Then, the number of application units and the advertisement content which were stored in association with the determined advertisement keyword is extracted, and the display priority level for displaying the advertisement content is determined on the basis of the number of application units.</p> |
