| 摘要 |
A device (e.g., a server) retrieves a web page based on a request from another device, for example, a set-top-box (STB). The server determines advertising content and/or web page content to deliver to the STB. The server renders and/or encodes the advertising content and the web page content and communicates the content to the STB. The content is decoded and/or displayed by the STB. The advertising content may be determined based on television viewing, recording and/or web browsing via the STB. The advertising content may be determined based on location information and/or user information from a service provider the STB and/or from user input. Advertising may be inserted within a splash screen, a plug-in window, and/or an area within the web page. Web page advertising may be replaced, blocked and/or modified based on user information. The determined advertising may be communicated to the STB prior to communicating a plug-in.
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