A resource context system ("context system") computes a contextual profile for a resource based on selection data for the resource and contextual profiles of other resources that are identified as relevant to the resource. The contextual profile includes values that specify measures of relevance of the resource to each of a plurality of corresponding topics. The contextual profile is provided to a processing system, such as an advertisement management system or a search system that can identify topics for which the resource is relevant based on the contextual profile.
申请公布号
WO2011019877(A3)
申请公布日期
2011.06.30
申请号
WO2010US45273
申请日期
2010.08.12
申请人
GOOGLE INC.;SHON, AARON;ZITZMANN, MATTHEW;MCQUEEN, CLYDE, D.;BURGE, JOHN;SKINNER, MICHAEL
发明人
SHON, AARON;ZITZMANN, MATTHEW;MCQUEEN, CLYDE, D.;BURGE, JOHN;SKINNER, MICHAEL