A SYSTEM AND METHOD FOR GENERATING A POOL OF MATCHED CONTENT

摘要

A "Spine and Rib" method of matching content which is associated with a brand identity, including a consumer profile database which stores consumer profiles and preferences; a brand database storing details of brand clients and branding parameters; a content database which stores content and associated content profile identifiers; selecting pieces of content which convey a brand identity using the branding parameters, ensuring a minimum number of content piece identifiers are chosen; and generating a pool of matched content by matching the content profile identifiers of the representative content pieces with the content profile identifiers of content in an available pool of content pieces.