User location-based display method and apparatus

摘要

A user location-based display method and apparatus are provided. The display method includes the steps of determining a location of a user relative to a display apparatus, configuring and displaying a screen based on the location of the user, selectively extracting user information based on the location of the user, and changing the displayed screen based on the extracted user information. As a result, a realistic interaction is possible between the display apparatus and the user, and the user is provided with contents in a very effective manner. The user location-based display apparatus includes a location recognizing unit which determines a location of a user relative to the display apparatus. A control unit causes a screen to be configured and displayed based on the location of the user; causes user information to be selectively extracted based on the location of the user, and is configured to cause a displayed screen to be changed based on the extracted user information.