发明名称 SYSTEMS AND METHODS FOR MANAGING CONTENT ASSOCIATED WITH MULTIPLE BRAND CATEGORIES WITHIN A SOCIAL MEDIA SYSTEM
摘要 Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.
申请公布号 US2011145064(A1) 申请公布日期 2011.06.16
申请号 US20100880882 申请日期 2010.09.13
申请人 VITRUE, INC. 发明人 ANDERSON JAMES V.;CABALLERO LUIS M.;STRUTTON MICHAEL J.;CULLER BRIAN;WEDEMEYER MICAH Z.;SCHMITT ERICK J.;LEE JON M.
分类号 G06Q30/00 主分类号 G06Q30/00
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