PACKAGED PRODUCT HAVING A REACTIVE LABEL AND A METHOD OF ITS USE

摘要

A reactive label is capable of reacting with a shopper that peruses the label while considering the purchase of the labeled product. The label includes sensors and a display unit and is powered by incorporated batteries or photovoltaic cells. The sensors can include a timer that provides the shopper with additional information from a ROM by displaying it sequentially on an LCD screen or the like. The sensors can also include a sensor such as an optical sensor that measures such factors as hair reflectance and can inform the shopper as to the suitability of the product (if, for example, it is a shampoo) for their personal use. The reactive label gives the shopper a previously unattainable sense of product personalization and will thereby enhance a sense of loyalty to and confidence in the product.