SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR UPDATING ADVERTISING DATA FOR RECORDED VIDEO DATA

摘要

A method is disclosed including but not limited to, receiving a video data stream at a multimedia processor end user device; storing the video data stream at a digital video recorder; monitoring a playback of the stored video data stream at the multimedia processor end user device; detecting an advertising trigger in the playback of the video data stream at the multimedia processor end user device; logging a time for the trigger detected in the video data stream in a trigger log at the multimedia processor end user device; sending the trigger log including data to an advertising server so that the advertising verification system can correlate the time the trigger occurred with an advertising schedule; receiving a replacement advertising data stream from the advertising server based on the advertising trigger; and receiving a replacement advertising data stream during the playback of the video data.