摘要 |
<P>PROBLEM TO BE SOLVED: To provide a marketing system for instantaneously obtaining data on consuming behavior of a macroscopic real society, on the basis of experimental data of microscopic brain science. <P>SOLUTION: In the marketing system equipped with a server and a terminal, an attention value between presented images is measured on the basis of the contraction of the pupils of a testee, and a server learns it as microscopic model information of a neural network or the like, and store it as subconscious reaction data. On the basis of the model information, the server creates content for marketing for browser of predetermined attributes on the basis of this model information. The content for marketing is transmitted to the terminal so as to be presented. The terminal is installed outdoors, and configured to detect reaction when a passerby browses the content for marketing. The reaction provides marketing information as the consuming behavior of the macroscopic real society. <P>COPYRIGHT: (C)2011,JPO&INPIT |