| 摘要 |
It is an object of the present invention to increase advertising effectiveness of an advertisement moving image. When a user accesses an advertisement site 68 by a browser unit 61 and requests transmission of the advertisement moving image, an advertisement server 3 requests the user to connect an electronic money card 6 to a reader/writer 5. The advertisement server 3 can communicate with the electronic money card 6 via the browser unit 61. Thus, the advertisement server 3 reads an electronic money functional unit ID which is ID information of the electronic money card 6 from the electronic money card 6 to store it therein, and further transmits to the user terminal 4 moving image data of the advertisement moving image stored in the advertisement moving image database. While the user terminal 4 is reproducing the advertisement moving image, the advertisement server 3 accesses the electronic money card 6 through the browser unit 61 for every given interval, and confirms that the electronic money card 6 is connected to the reader/writer 5. |
