| 摘要 |
<p>A method of tracking software application downloads over the internet from an application server to the user's device in response to a user clicking on a web advertisement for the software application. Clicking on the web advertisement causes the user's device web browser to link to a tracking server which creates a unique identifier which is stored by the user's device browser, for example as a cookie, and which is also stored on the tracking server together with an indication of the web page including the advertisement, the user's device IP address and other information. The tracking server then redirects the user's device web browser to a web site from which the desired software application can be downloaded. The software application includes executable code which, upon first execution of the software application while connected to the internet, suspends the downloaded application and starts the browser, directing it to the tracking server. The tracking server sends the user's device browser-executable code causing the browser to retrieve the unique identifier and return it to the tracking server directly and/or pass it to the software application for transmission to the tracking server together with identification of the device and software application. The tracking server then uses the unique identifier to correlate the information on the downloaded application with the information originally stored at the time of clicking on the web advertisement. The tracking server then delivers browser-executable code to the user's device to cause it to resume the downloaded application.</p> |
