ADVANCED VISUALIZATIONS IN ANALYTICS REPORTING

摘要

A method and apparatus is disclosed for enabling advanced visualization techniques for conveying analytics information to a user. For the presentation of analytics data within a natural language statement or series of statements, a template is stored in a template database and includes natural language statements with data fields embedded within the statements. The data fields are populated with the appropriate analytics data such that the resulting reporting statement reads like a conversational statement of data and trends. Other advanced data visualizations of analytics helps one to quickly understand changes in key metrics for an entire account, compare the performance of reports across profiles, plot RSS feed events against metrics, and easily share data with others in one's organization.