| 摘要 |
A system and method for correlating mobile devices with temporary and permanent markers used by an advertising system that delivers content to consumers via a network of display devices. Each mobile device is typically associated with a single consumer, and demographic, financial, merchant, purchase history, or other information about the consumer is maintained by the correlation system. By correlating the mobile device with the marker, the correlation system allows information about the consumer to be shared with the advertising system. The advertising system may use the shared information in order to more accurately target advertising content to the consumer.
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