PAUSE-BASED ADVERTISING METHODS AND SYSTEMS

摘要

An exemplary method includes monitoring an interaction of a user with a media content access subsystem, receiving a command input by the user to pause a media content instance being presented by the media content access subsystem, and dynamically selecting at least one advertisement in accordance with the monitored interaction for presentation to the user by the media content access subsystem while the media content instance is paused. Corresponding methods and systems are also described.