| 摘要 |
An online service and system are provided through which digital content publishers can package, protect, market and sell their content through on-line retailers, and through which on-line retailers can both build a unique inventory of digital content with all associated marketing metadata to sell through their on-line stores and seamlessly integrate the digital content into their on-line shopping cart. The system provides publishers with abstract fulfillment such that they only have to upload the content for that product one time to a server or other device configured as an open, neutral electronic distribution platform that can provide third party verification to the publisher of a transaction between the retailer and the consumer for that publisher's product. Content selected from the server by different retailers is dynamically rebranded using the retailer-specific information corresponding to those respective retailers.
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