| 摘要 |
A system and method for searching and determining the advertising value of Web sites and ranking and presenting the results. The system includes a software that searches the Word Wide Web to find Web sites that are displaying some form of advertising. All the Web sites found by the software are collected in an archive in a form of a database on a Web server so that they can be processed by proprietary software algorithms. These software algorithms are part of a software engine that collects additional information on the World Wide Web on each Web site in order to determine the advertising value of each Web site compared to others. This software Engine provides a system to assign different scores for the different characteristics and information found on each Web site that could somehow influence the effectiveness of an advertising. These scores are then elaborate by the software engine to provide a final ranking score to each Web site and to create a ranking system based on the advertising value that each Web site can offer to a potential advertiser. Optionally, the final results can be monitored, edited and updated by human operators. An additional program in the system allows an operator to search the archive of all the Web sites with their relative advertising value and to sort the results based on selected criteria. The system also offers the possibility for an advertiser to purchase advertising spaces for a specific price and for a specific period of time directly through a Web software on a web server for different Web sites so that a report can be eventually generated to determine the advertising value of each Web site compared to others.
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