发明名称 |
SYSTEMS AND METHODS FOR PLACING ADVERTISEMENTS |
摘要 |
<p>Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence.</p> |
申请公布号 |
EP1987484(A4) |
申请公布日期 |
2011.05.25 |
申请号 |
EP20070751289 |
申请日期 |
2007.02.16 |
申请人 |
HILLCREST LABORATORIES, INC. |
发明人 |
CURTIS, CHRISTIAN, M.;GRITTON, CHARLES, W.K. |
分类号 |
G06Q30/00;H04N5/445;H04N7/16 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|