Advertising Exchange System to Share Online Audiences

摘要

An online audience is targeted for advertisement delivery in an advertising exchange system. The method is performed in an advertising exchange system and may include processing a request to delivery at least one message over a network. An audience segment may be stored for a first entity. The audience segment may identify a population of visitors to one or more network locations of the first entity that form a target-group of members based on activity of the visitors at the first entity. The system may retrieve the audience segment for a second entity and the system may deliver a message from the advertising exchange system in response to the request to the target-group of members on behalf of the second entity by using the audience segment to target the target-group of members.