| 摘要 |
There are provided an advertising method adaptive to data broadcast and a system for the same. The advertising method includes receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast; receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast including information on goods related to contents of the data broadcast; synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal; sending the data broadcast to the VOD terminal; and sending the advertising broadcast to the mobile communication terminal. The advertising method and the system for the same may allow a user of a mobile communication terminal to easily acquire information on goods shown in data broadcast, thereby improving advertising effects.
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