METHOD AND SYSTEM FOR REAL-TIME INSERTION OF ADVERTISEMENTS INTO MOBILE MESSAGES

摘要

The present invention is directed to Short Message Service (SMS] and Multimedia Message Service (MMS] based advertising, and more specifically to methods and systems for the real-time insertion of one or more ads into said messages for effective and targeted advertising to consumers. In one embodiment, a web-based purchasing marketplace (i.e. an Ad Marketplace] is provided, which facilitates sale, by publishers to advertisers, of ads space on a publisher's message or message inventory. In a further embodiment, methods and systems for managing the process by which ads are selected and inserted into a given message, in real-time, without substantial interruption of the standard process for delivery of said message during a messaging campaign, are provided.