<p>A transport refrigeration system has an engine driving an electric generator. A compressor is powered by the generator. At least one first electric fan is positioned to drive an airflow across a heat rejection heat exchanger. At least one second electric fan is positioned to drive an airflow across a heat absorption heat exchanger. A controller is coupled to the compressor and first and second fans. The controller is configured to: start the engine; engage the generator and at least one of the first fans before the engine has reached running speed; after the engine has reached running speed, start the compressor; and after starting the compressor, start at least one of the second fans.</p>