| 摘要 |
PURPOSE: A method and apparatus for managing a commercial connected broadcast program and a method and apparatus for reproducing commercial advertisements connected to the broadcast program are provided to reproduce an advertisement related to a broadcasting program by linking the broadcasting program to the advertisement through a universal content identifier when the broadcasting program is distributed through the Internet. CONSTITUTION: The information for the advertisement associated with a broadcasting program is inputted(101), and the metadata of the broadcasting program including the information on the advertisement are generated(103). The metadata is registered to a broadcasting program identifier information management server(105), and the broadcasting program identifier information management server manages the metadata of the broadcasting program by using a universal content identifier. |
