BUSINESS MODEL FOR ATTRACTING MORE CUSTOMERS BY INTRODUCING PHOTOGRAPHIC TECHNOLOGY AND PRINTING TECHNOLOGY TO APPAREL BUSINESS AND REDUCING DISTANCE BETWEEN GENERAL ENTERPRISE OR COMMODITY DEVELOPMENT MANUFACTURER AND GENERAL CONSUMER BY OBTAINING INFORMATION NECESSARY FOR COMMODITY DEVELOPMENT FROM THE GENERAL CONSUMER BY USE OF IT

摘要

PROBLEM TO BE SOLVED: To provide an IT information collection system for collecting customer information necessary to apparel business.

SOLUTION: By introducing photographic technology and printing technology to a fitting room in apparel business, a general consumer can objectively decide clothes, and keeps a record of the customer who wearing new clothes, so that an apparel store can attract more customers by a new system. By use of the printing technology, the general consumers answer questionnaires of a general enterprise, a development manufacturer or the like in exchange for discount services, thereby reducing the distance between the general consumers and the general enterprise or the development manufacturer and eliminating useless development. An information management department utilizes IT technology to transmit question mail to cellphones or personal computers of the general consumers simultaneously and receive replies, thereby collecting a lot of information with less manpower.

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