发明名称 |
SYSTEM FOR OPTIMIZING ON-PREMISES ADVERTISEMENTS |
摘要 |
A system for optimizing on-premises advertising, for example, at retail food and/or beverage establishments, such as bars, restaurants, night clubs, sports stadiums and other on-premise retail sites. The optimization is based upon on-premise sales data which includes point-of-sale (POS) data and may also take into account waste, spoilage, theft etc ('collectively 'native sales data'). In one embodiment of the invention, the system is able to optimize which products are advertised based upon native sales data. In other embodiments of the invention, the system is able to determine the effectiveness of impulse advertisements for the selected products as well as the timing of the impulse advertisements in order to increase sales of selected products and increase the profitability of the retail establishment and improve the return on impulse ad costs. |
申请公布号 |
WO2009031053(A3) |
申请公布日期 |
2011.05.05 |
申请号 |
WO2008IB03312 |
申请日期 |
2008.03.19 |
申请人 |
INTERNATIONAL BAR AUDITING SERVICES LTD.;THE CASTELPATH GROUP LDC;FONG, ROBERT, JASON;DRIEDGER, BARRY, DENNIS |
发明人 |
FONG, ROBERT, JASON;DRIEDGER, BARRY, DENNIS |
分类号 |
G06Q30/00;G09F9/30;H04H60/63 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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