SYSTEM AND METHOD FOR MEASURING CUSTOMER INTEREST TO FORECAST ENTITY CONSUMPTION

摘要

A system and method comprises monitoring online user activity of one or more customers with regard to a first consumer entity. The user activity represents the one or more customer's interest in the first consumer entity categorized in a first product category. The method comprises monitoring the online user activity of the one more customers with regard to a second consumer entity categorized in a second product category different than the first category. The method comprises recording the monitored activity information to a data storage device and mapping it to a relational customer interest profile that represents a level of the one or more customer's interest at one or more corresponding phases of a consumption cycle with respect to the first and second consumer entities. The method comprises processing at least the mapped activity information to formulate a forecast of future consumption of at least the first consumer entity.