| 摘要 |
A system and method for targeted advertisement that includes embedding the content of the advertisement with the existing displayed content, which is optionally and more preferably broadcast video content. For example, the present invention relates to embedding advertising content within broadcast video content displayed on television screens. The system features a receiver that is connected to the video input and video output of the television set and can inject advertisements to the display. The advertisements are optionally selected according to a bidding algorithm that is preferably performed by an external server or other remote device; however, it is also possible that they are selected according to a different, non-bidding mechanism. The advertiser and/or the owner of the resource displaying the advertisement may optionally select or request the advertisement for display.
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