Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.
申请公布号
WO2010068658(A3)
申请公布日期
2011.05.05
申请号
WO2009US67298
申请日期
2009.12.09
申请人
GOOGLE INC.;FU, QI;MURRAY, ROBERT;PATEL, VARUN Y.;MAKSY, PISHOY S.;DESU, RAVI K.;SULLIVAN, SEAN;DAVIS, DARREN ROBERT
发明人
FU, QI;MURRAY, ROBERT;PATEL, VARUN Y.;MAKSY, PISHOY S.;DESU, RAVI K.;SULLIVAN, SEAN;DAVIS, DARREN ROBERT