| 摘要 |
<p>An interactive advertising management method (300) of a good and corresponding system in which a user is capable of acquiring (301), through communication means, an identification code (IDC) representative of a request information (IR) and providing, through the communication means, such identification code (IDC) to a management platform is described. Such management platform (ADV-ADV) is configured to define, starting from the acquired identification code (IDC), an offer information (10) representative of the good required by the user (UT) and to provide (310) such information to the user (UT). Such method and corresponding management system, being based on unified messaging and unified communications, have the advantage to allow the user (UT) to use more communication channels for the request/obtainment of offer information of a good. Furthermore, such method and corresponding management system have the advantage to allow a manager of a advertising campaign to implement, through the management platform ADV-ADV, communication/sale advertising campaigns completely autonomously and with an single easily usable tool.</p> |
