METHOD AND SYSTEM FOR MARKETING

摘要

PURPOSE: A marketing method and system thereof are provided to realize target marketing considering propensity of the specific user by providing optimized purchase benefits to a specific user based on purchase history and location information of a user. CONSTITUTION: A coupon providing server requests present position information of a specific mobile terminal as a location information providing server. The coupon providing server receives present position information of the specific mobile terminal from the location information providing server(S210). Based on the received current location information of the specific mobile terminal and a behavioral pattern information of the specific mobile terminal user, the movements of the user is expected and extracted(S220).