发明名称 |
QUERY IDENTIFICATION AND ASSOCIATION |
摘要 |
<p>Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.</p> |
申请公布号 |
EP2313839(A2) |
申请公布日期 |
2011.04.27 |
申请号 |
EP20090798466 |
申请日期 |
2009.06.22 |
申请人 |
GOOGLE INC. |
发明人 |
GUHA, RAMANANTHAN V.;VENKATARAMAN, SHIVAKUMAR;GUPTA, VINEET;GULTEKIN, GOKAY BARIS;KARBHARI, PRADNYA;JALAN, ABHINAV |
分类号 |
G06F17/30;G06F17/00;G06Q30/02 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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