SYSTEMS AND METHODS FOR MERCHANDISING TRANSACTIONS VIA IMAGE MATCHING IN A CONTENT DELIVERY SYSTEM

摘要

Methods and devices enable users of still or video image content to indicate objects within images in order to obtain more information regarding products of interest. Selected portions of an image or coordinates within the image may be included in a product query message transmitted to a server. The server receiving image information may process the information to recognize objects or particular products within the image selection. Recognized objects or products may be compared to a database of available merchandise to determine availability. Information regarding commercially available products may be included in a product information message transmitted to the user's computing device. Users may initiate a purchase transaction for recommended products based on the product information. The image may be broadcast by a variety of content delivery services including a mobile broadcast TV network.