SYSTEMS AND METHODS FOR ADVERTISING SERVICES BASED ON A LOCAL PROFILE

摘要

In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate, based on the transaction data, a profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area; and a portal to receive advertisement data from an advertiser and to create an advertisement campaign based on the profile to deliver advertisements to users in the geographical area on behalf of the advertiser using one or more media channels.