发明名称 SYSTEM AND METHOD FOR DETERMINING AGGREGATED TRACKING METRICS FOR USER ACTIVITIES
摘要 <p>In various exemplary embodiments, a system and method to provide tracking of user interactions and activities with subscribed-to media content is provided. Tracking data which reflects both online and offline activities with media content is accessed. The tracking data is processed to determine a plurality of tracking media associated with the media content. The plurality of tracking metrics is aggregated to generate an aggregated tracking metric. The aggregated tracking metric may comprise two or more of an audience metric, a frequency metric, and an engagement metric.</p>
申请公布号 WO2011043842(A1) 申请公布日期 2011.04.14
申请号 WO2010US31926 申请日期 2010.04.21
申请人 TOKONI INC.;DUTTA, RAJIV 发明人 DUTTA, RAJIV
分类号 G06F15/173 主分类号 G06F15/173
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