ORDERING SERVER, GATEWAY, BROADCAST DEVICE AND ORDERING METHOD FOR DIGITAL TELEVISION ADVERTISEMENT

摘要

PURPOSE: A telephone order processing server, a gateway, and a broadcasting terminal for a digital TV advertisement are provided to efficiently identify the data advertisement by using an advertisement exposure information corresponding to advertisement data transmitted to the broadcasting terminal. CONSTITUTION: A call processor(1121) receives an order request from a terminal of an orderer. A detector(1122) detects advertisement exposure information related to the orderer. A synchronizer(1123) distinguishes a first advertisement data related to the order based on the advertisement exposure information. A order processing unit(1124) processes an order procedure about the first advertisement data.