| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a method and an apparatus for potentially increasing sales of a retail organization using location-based technology. <P>SOLUTION: The illustrative embodiment comprises a location-aware application that can infer when a first customer is potentially interested in purchasing a particular item during a visit to a retail location, and can infer when a second customer (e.g. a customer who has previously purchased the item) who is familiar with the item is present in the retail location. When such a match occurs, the second customer is notified of the presence of the first customer, and of the first customer's potential interest in purchasing the item, and is encouraged to provide assistance to the first customer (e.g. to discuss features of the item with the first customer, to discuss advantages of the item in comparison to other items, etc.). <P>COPYRIGHT: (C)2011,JPO&INPIT |
