| 摘要 |
Even when print data whose print density is high is printed, lowering of print efficiency according to long print operation time is restrained. In a print apparatus for printing received data received from an upper apparatus by repeatedly moving a print head, an expanding section that expands the received data into print image data; a confirming section that confirms a print density of the print image data and confirms existence/inexistence of high-density print data whose print density is higher than a predetermined value; a determining section that calculates a print operation time in the case to print by moving the print head in a forward direction and a print operation time in the case to print by moving the print head in a backward direction and determines a print direction according to these print operation time; and a print controlling section that prints in the determined direction are furnished.
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