发明名称 TRANSACTIONAL ADVERTISING FOR TELEVISION
摘要 A method is performed by one or more devices within a closed distribution network to provide transactional advertisements. The method includes sending, over the closed distribution network, an advertisement for presentation by a video client, where the advertisement includes a transactional link; and receiving, over the closed distribution network, a notification from the video client that a user has selected the transactional link. The method also includes automatically establishing, based on the notification, a communication session between the video client and a server associated with the advertisement, where the communication session enables a transactional exchange between the user of the video client and the server associated with the advertisement.
申请公布号 US2011078724(A1) 申请公布日期 2011.03.31
申请号 US20090571197 申请日期 2009.09.30
申请人 VERIZON PATENT AND LICENSING, INC. 发明人 MEHTA JAPAN A.;KASSAM SHAFIQ;RUIZ-VELASCO ENRIQUE;DESGUPTA MOUSUMI
分类号 H04N7/10;H04N7/173 主分类号 H04N7/10
代理机构 代理人
主权项
地址