发明名称 |
WEB SITE TRIGGER OPTIMIZATION SYSTEM DRIVING CROSS-CHANNEL OPERATION |
摘要 |
<P>PROBLEM TO BE SOLVED: To provide a system and a method for triggering offline marketing actions based on online behavior. <P>SOLUTION: A marketing optimization system triggers offline marketing actions based on online behavior. The system stores trigger events including conditions for each trigger event. The system also stores captured online behavior. The system includes a cross-channel campaign engine configured to determine from the captured online behavior whether the conditions are satisfied for a stored trigger event. If the conditions are satisfied, the cross-channel campaign engine triggers an offline marketing action associated with the trigger event. The system also optimizes trigger events based on an analysis of the captured online behavior. <P>COPYRIGHT: (C)2011,JPO&INPIT |
申请公布号 |
JP2011065635(A) |
申请公布日期 |
2011.03.31 |
申请号 |
JP20100178700 |
申请日期 |
2010.08.09 |
申请人 |
ACCENTURE GLOBAL SERVICES GMBH |
发明人 |
PHILLIPS HIRAKU;NATOLI CLAUDIO |
分类号 |
G06Q10/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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